Internet Marketing and Search Engine Optimization.
In order to make your site more visible on the Web there are many things you can do. Internet Marketing and Search Engine strategy is a science in itself. Here we will show you a few basic things that will allow your site to be more visible. If you would like to learn more about this topic we will provide some links below to great sites with much more information on this subject.
1. Metatags and Meta Description
Metatags are the usually the first thing you look at when getting your site ready for search engines. Make sure not to make them too large or you will get marked down by search engines. Try to keep it simple and make sure the words you are using match the words in your content.
<META name="description" content="We specialize in providing a complete range of quality low cost Internet hosting services. Our servers & connections are fast, reliable, & our service is affordable. Guaranteed 99.9% up time">
<META name="keywords" content="low cost web hosting, low cost web site hosting, low cost web hosting solution, cheap web site hosting usa, cheap web site and hosting, cheap affordable web site hosting, cheap web hosting services, affordable web hosting, web hosting frontpage, domain web hosting, virtual domain hosting, web domain name hosting, multiple domain hosting, web domain hosting, domain name hosting, cheap domain name, domain name server, buy domain name, domain name system, low cost web host">
2. Titles, ALT Tags, and Comments
Setting Titles, ALT Tags, and Comments in your HTML code will also help you get better positioning. Search engines also base searches on what they find in these areas of your HTML. This is one of the most commonly overlooked areas of search engine strategy.
Be sure that all of your content corresponds with your metatags, comments, alt tags, titles, etc. If you content does not match your metatags then a search engine for sure isn't going to put you at the top of the list. In fact they will mark you down and you will get worse placement. Some sites use lots of graphics and put content there. This hurts your position in search engines. If you must put all content on graphics then you would for sure use an ALT tag on those images to display the content. Remember that a search engine cannot read the text on your graphics.
If you plan on building your site using frames, think again. It is much harder to build a search engine friendly site using frames. Another problem is that sometimes content is linked only to certain frames from a search engine. So not all of your site will always be displayed. It will only show the content frame. This is very bad especially if you have your navigation on a different frame. If you must use frames then you should have a <noframes> tag with a text version of your site. This will help your placement.
5. Search Engine Submission
There are many search engines and they all have different rules for submission. Some like inktomi want you to pay in order to be submitted to their database while others like google allow you to submit for free. Below are some links to submit your site.
Google Site Submission
MSN Search Submission
Do not confuse directories with search engines. Most people think yahoo is a search engine and it is not. Yahoo is a directory. You can pay to be included in Yahoo's directory. Another site called DMOZ open directory project is free to submit your site to. You can go to their site here: http://www.dmoz.org
7. Paid Advertising
Paid advertising is by far the best way to increase traffic to your site. This way you are guaranteed and there is no guessing involved. Google's Adwords program is good place to start. Overture also offers a similiar program which you pay to have your advertising placed.
Banner advertising is also another form of paid advertising. If you can target your advertising to the correct audience you will achieve the best results.
Sites of interest:
Google's Tips for Webmasters
Gives great tips on how to best optimize your site for google. Google is probably the most important search engine to optimize your site for.